Learning to See Through Media: Finland’s Media Literacy Lessons for America

Finland ranks first in Europe’s Media Literacy Index, and Finns’ trust in news remains among the highest in the world. In the US, trust in news has fallen to 25%. What can American classrooms learn from Finland?

Stephen Lee, Co-Founder and CEO of Augmented Media Literacy, has lived in Finland for about 25 years. In 2018, he started a project with Finnish journalists and a PhD researcher to help people read media better. In this talk, he shares what Finnish students learn about the news, and four ways to see through media in anything you read: spotting clickbait headlines, noticing emotional language, checking sources and viewpoints, and comparing coverage across outlets.

Educators who attend will be the first to see and have the chance to try the Augmented Media Literacy Chrome extension beta for free.

The extension is based on the last 8 years of development in cooperation with teams in the US and Finland. We are excited to show you what our research has led us to and get your feedback.

Visit https://augmentedmedialiteracy.com for more information and to join the waitlist for the tool.

Register (free): https://forms.gle/Ytk89UL7eARA1ZhM7

Watch live: https://www.youtube.com/live/WGVoOJPs_pU

Contact: contact@augmentedmedialiteracy.com

Walk the Line to Build Active Listening and Reflective Thinking

Walk the Line is an embodied, discussion-based activity in which participants hold a “standing conversation” about media, technology, and society. Facilitators read aloud a series of provocative prompts. Discuss statements like “Social media has done more harm than good for teenagers” or “Companies should be legally responsible for what their algorithms recommend.” See how participants physically move to a spot along a line or continuum that represents their position, from strong agreement to strong disagreement.

Once everyone has taken a stand, the facilitator invites people from different points on the line to explain their reasoning, and participants may move as they hear ideas that shift their thinking. Because opinions become visible and movement is encouraged, the activity surfaces the genuine disagreement that lives inside any group and makes changing your mind a normal, low-stakes act rather than a concession. Through participation, learners will:

(1) articulate and defend a personal position on a contested issue involving media, technology, and society;

(2) recognize the range of viewpoints held within their own community and identify the values, experiences, and evidence that shape them;

(3) practice active listening and respectful disagreement by responding directly to peers’ reasoning;

(4) evaluate how framing and word choice in a prompt can shape an opinion; and

(5) reflect on their own openness to revising a belief in light of new arguments or information.

In this session, you’ll learn how to use this instructional strategy in face-to-face and online learning contexts!

MisinfoDay2026

The Misinfo Day California Media Literacy Event is for 10-12th grade high school students to learn how to distinguish between fact and propaganda, build critical thinking skills, and become civically engaged. The event is scheduled for October 29, 2026 in Monterey, California. Teachers are invited to complete and share this form and learn more at medialiteracycoalition.org/events. Registration is open on a first-come, first-serve basis.

Spot the Technique: A Daily Challenge with Real 2026 Political Ads

Spot the technique: a free, self-paced daily challenge for Media Literacy Week. Each day from October 26 to 30, two real 2026 political ads go up on semblen.com, one from each side, built around the same persuasion technique (name calling, glittering generalities, exaggeration, appeal to fear, loaded language). Readers pick the techniques they see, then compare their answers with Semblen’s analysis, which marks the exact words and explains each technique in a sentence. It judges wording, not which side is right, and disagreeing with the machine, for a reason, counts. Takes about five minutes a day; works as a classroom warm-up, with a free 45-minute lesson plan at semblen.com/classroom. No sign-up, no student data, no ads.