Their Ad, Your Vote: A Media Literacy Look at Political Advertising

Political ads are everywhere this election season — on TV, in our feeds, and in our mailboxes. This session with Dr. Elizabeth Ortiz of Media Literacy Week Lehigh Valley takes a closer look at real political ads and practices asking the questions media literacy is built on: Who made this, and who paid for it? What techniques is it using to get my attention and my vote? What’s left out? Students and families will leave with simple tools for evaluating political messages together at home. Follows the Political Pulse Live! broadcast at Northampton Community College’s Fowler Family Southside Center, 511 East 3rd Street, Bethlehem, PA 18015.