Kids are growing up in a media-rich world surrounded by changing technology and with digital devices at their fingertips. PBS KIDS strives to help kids safely navigate these experiences by creating engaging, educational content that supports foundational media literacy skills — providing the tools kids need to think critically and imaginatively about media and its messages, and encouraging them to be responsible media creators. In this panel, children’s media producers and PBS KIDS colleagues will discuss the strategies being used to foster media literacy skills for young learners and ways they are incorporating media literacy education into PBS KIDS content.