How can we introduce in grades K-3 the type of deep questioning and critical thinking skills necessary for all students to evaluate the media messages they see, read and hear in today’s world? Highlighting dozens of free lessons from Project Look Sharp that use the kinds of media children already have in their lives (food packages, movies, YouTube videos, etc.), this highly interactive presentation will demonstrate how inquiry-based, student-centered, curriculum-driven media analysis can engage even the youngest students in questions about what’s true and what’s not.